As someone who has spent decades in media planning and buying, Richard Whitman’s recent article on Magna’s new study, "Does Every Second Count? Planning Ad Lengths Across Platforms" is interesting on several fronts.
While the Magna study looks exclusively at :06’s vs :15’s on mobile and PCs, ultimately recommending …
"short" - Google News
December 31, 2020 at 11:56PM
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Why Short-Form Ads Work: Because They Always Have 01/04/2021 - MediaPost Communications
"short" - Google News
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