Lonk Link: September 2020

Wednesday, September 30, 2020

After 1st Trump-Biden Debate, Organizers Promise Changes - NPR

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A broadcast of the first debate between President Trump and Democratic nominee Joe Biden is played on TVs at The Abbey in West Hollywood, Calif. Mario Tama/Getty Images

Mario Tama/Getty Images

Updated at 4:16 p.m. ET

After a debate plagued by interruptions and cross-talk — mostly from President Trump — many politicos, voters and journalists asked whether more could have been done to stop the chaos. Some asked whether the debates should continue at all.

The Commission on Presidential Debates, the independent, nonpartisan group that has sponsored the debates since 1988, responded Wednesday, saying it is considering changes to the format before the next matchup:

The Commission on Presidential Debates sponsors televised debates for the benefit of the American electorate. Last night's debate made clear that additional structure should be added to the format of the remaining debates to ensure a more orderly discussion of the issues. The CPD will be carefully considering the changes that it will adopt and will announce those measures shortly. The Commission is grateful to Chris Wallace for the professionalism and skill he brought to last night's debate and intends to ensure that additional tools to maintain order are in place for the remaining debates.

During a campaign stop Wednesday at a train station in Alliance, Ohio, Democratic nominee Joe Biden said he would continue to participate in the debates, telling reporters that he is looking forward to them.

"I just hope there's a way in which the debate commission can control the ability of us to answer the question without interruption," Biden said.

The former vice president said it would make sense for the moderator to switch off Trump's microphone during Biden's turn and vice versa, providing each candidate with two minutes of uninterrupted speaking time.

For his part, Trump has criticized Tuesday night's moderator, Fox News' Chris Wallace, for bias. "Two on one was not surprising, but fun," the president tweeted.

Trump's campaign came out against format changes Wednesday.

"They're only doing this because their guy got pummeled last night," Trump campaign communications director Tim Murtaugh wrote in a statement. "President Trump was the dominant force and now Joe Biden is trying to work the refs. They shouldn't be moving the goal posts and changing the rules in the middle of the game."

The next debate, set for Oct. 15, will be hosted by C-SPAN anchor Steve Scully. Currently, that debate is set up as a town hall format, in which both candidates will answer questions from voters in the audience.

Facing voters may make it more difficult for the candidates to steam roll through questions and answers.

"Wallace needed, at the very least, a mute button," wrote Washington Post media columnist Margaret Sullivan. "Maybe something stronger. A penalty box? A stun gun? Failing some radical reform in the debate format, there's no reason for the next two debates to take place as scheduled on Oct. 15 and 22."

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Archaeologists discover Iron Age massacre, frozen in time - CNN

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Discovered in 1935 and first excavated in 1973, the ancient town of La Hoya in northern Spain's Basque Country was destroyed in a violent attack between 350 and 200 BC.

The town was never reoccupied, and those who died in the attack remained where they had fallen until the town was excavated.

La Hoya was destroyed in a violent attack between 350 and 200 BC.

Hoping to find out more about the attack, researchers from the University of Oxford and a team of archaeologists from the United Kingdom and Spain studied 13 skeletons already recovered from the site, in the first detailed analysis of the human remains.

Men, women and children were among the dead. "One male suffered multiple frontal injuries, suggesting that he was facing his attacker," said Teresa Fernández-Crespo, lead author of the research, adding: "This individual was decapitated but the skull was not recovered, and may have been taken as a trophy."

Another man was stabbed from behind, while a man and a woman had their arms cut off, said the study, published Thursday in the journal Antiquity.

Analysis of the skeletons showed some people had been left where they fell in the streets.

But there is no evidence, the researchers said, of people returning to the town to bury the dead or collect their belongings. Analysis of some skeletons showed they had been left in burning buildings, while some were left where they had fallen in the streets.

"From this we can conclude that the aim of the attackers was the total destruction of La Hoya," the researchers said in a statement, adding that the attack may have been motivated by the location of La Hoya, which was strategically located between the Cantabrian region on Spain's Atlantic coast, the Mediterranean and Spain's interior plateau.

Experts believe the settlement was a hub of social, commercial and political activities.

The researchers said La Hoya is the only Iron Age Iberian site whose destruction could have been caused by local communities. The findings show that large-scale warfare was probably already happening in Spain during the Iron Age, they argued.

Notably, the attack on the settlement, guarded by defensive walls, predated the arrival of the Romans -- who are often blamed for escalating conflict in the region.

"The new analysis of the human skeletal remains from La Hoya reminds us very forcefully that the prehistoric past was not always the peaceful place it is sometimes made out to be," Fernández-Crespo said.

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House Democrats hold off on stimulus vote to allow more time for bipartisan negotiation - CNN

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Despite optimistic words from Pelosi and Mnuchin, sources briefed on the talks said that reaching an agreement with the backing of Senate GOP leaders and the White House remains a tall order.

But for now, the two plan to continue to talking, with House Democrats delaying a vote on their own plan to create room for the two sides to come closer to a deal on Thursday.

Still, the topline cost of a final package -- which had been the defining hurdle throughout weeks of inaction -- has narrowed, the people said, with Mnuchin's proposal running above the $1.5 trillion that the Trump administration had signaled it was open to in the talks. But it remains short of the current $2.2 trillion House Democratic proposal -- and it's far more than what Senate Republicans are willing to accept given that their conference united around a $500 billion proposal.

More importantly, the people said, the actual details of the various pieces remain far from ironed out, with issues like funds for state and local governments and the shape of liability protections still nowhere near agreement.

Mnuchin told Fox News Wednesday night that President Donald Trump had instructed him and White House chief of staff Mark Meadows to significantly increase the amount of money in a White House proposal, however, he would not say if there's a magical number that would lead to a deal.

Mnuchin said he would most likely speak with Pelosi again Wednesday night but he didn't think there would be significant progress until Thursday, when the two sides plan to continue the conversation to try and add details to the talks and narrow differences. "We're gonna go back and do a little bit more work," Mnuchin told reporters as he left the Capitol Wednesday. "We've made a lot of progress in a lot of areas."

Time is running out, however, to strike a bipartisan deal before Election Day and pressure is running high, with lawmakers facing questions from constituents in need amid the economic and public health fallout from the pandemic.

Earlier in the day, Pelosi had said that Democrats would press ahead with a vote Wednesday night following a 90-minute meeting with Mnuchin but that the bipartisan talks would continue.

"Today, Secretary Mnuchin and I had an extensive conversation and we found areas where we are seeking further clarification. Our conversations will continue," the California Democrat said.

Later, though, a Democratic leadership aide said that there will be no vote Wednesday on the Democratic stimulus bill and that the plan is now to vote Thursday.

'Very far apart'

Senate Majority Leader Mitch McConnell made it clear how difficult the task of reaching a bipartisan agreement will be, saying Wednesday, "We are very, very far apart," when asked by reporters about a path to a deal.

Earlier this week, House Democrats released an updated version of the Heroes Act -- a roughly $3 trillion aid bill that House Democrats passed amid opposition from Republicans in May -- with the smaller price tag.

House Majority Leader Steny Hoyer told reporters on Wednesday that lawmakers have a "responsibility to act" on coronavirus relief — and that if the House passed the latest Democratic stimulus proposal on Wednesday afternoon, it wouldn't necessarily mean negotiations with the Trump administration were over.

Hoyer said Democratic leaders are prepared to bring members back from campaigning at home for a vote on a deal if it materializes later than this week. He told members Wednesday morning to "keep their schedules flexible."

House Democratic leaders have teed up the bill in case talks fall apart, as has happened repeatedly over the course of the last few months, amid pressure from frontline Democrats who want to show they are taking action to address pandemic-driven economic shortfalls in the weeks before the election.

Mnuchin, on CNBC on Wednesday, had said he and Pelosi were "going to give it one more serious try to get this done. We're hopeful."

This story has been updated with additional developments Wednesday.

CNN's Ali Zaslav, Haley Byrd and Jason Hoffman contributed to this report.

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YouTube Shorts: An Introductory Guide - Search Engine Journal

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If you’ve read Matt Southern’s news story, YouTube Shorts – Google’s Answer to TikTok?, then you already know that:

“Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.“

More than 2 billion logged-in users visit YouTube each month.

You could be asking yourself, “Is this a significant new development that I should focus on sooner rather than later?”

Now the early beta of YouTube Shorts is being tested in India.

So, you could be thinking, “Is this just a bright shiny object that I can safely ignore until it’s rolled out in the United States?”

Let me share the methodology that I use to evaluate something new – whether it’s TikTok, Instagram Reels, or YouTube Shorts.

It’s a methodology that was popularized by Rudyard Kipling’s poem, which was published way back in 1902 in “Just So Stories,” which goes:

“I KEEP six honest serving-men

(They taught me all I knew);

Their names are What and Why and When

And How and Where and Who.”

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I know that Kipling isn’t an expert on short-form video content.

But his use of questions that ask “Who,” “What,” “Why,” “Where,” “When,” and “How” are still considered by journalists to be the right ones to ask when gathering information for a news story.

And marketers can use them, too, to put together an early examination of some of the short catchy videos created with YouTube Shorts.

Who Are the Target Audiences?

This is the first question we need to ask is about YouTube Shorts.

Now, you might mistakenly think that YouTube answered this question when it announced its new camera and handful of editing tools.

The target audiences for Shorts are “creators and artists.”

Ummm, OK.

But, but virtually all of the creators and the vast majority of the artists I know are focused on getting more viewers for their videos and subscribers for their channel.

The goal is to earn more as part of the YouTube Partner program, or as an influencer who creates sponsored content for brands.

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This means there are actually three target audiences for YouTube Shorts:

Creators and artists.
Viewers and subscribers.
Advertisers and brands.

In other words, if creators and artists don’t see a spike in viewers and subscribers who advertisers and brands want to reach, then the three-legged stool falls over faster than you can say “Vine.”

That’s why the feature that encourages creators and artists in India to get started with the early beta of YouTube Shorts is the fact that their short, vertical videos will be “easily discoverable on the YouTube homepage (in the new Shorts shelf), as well as across other parts of the app.”

And I suspect that the other feature that creators and artists in India will want to test is the section on the YouTube homepage that will highlight videos created from the Shorts camera.

Those, and any vertical video that’s up to 60 seconds long which uses the hashtag #Shorts in the title or description.

Why do these features seem more important than the new editing tools that can do things like string multiple video clips together, use speed controls and timers, and add music to your video clips?

Because these bells and whistles are only useful in video production – and video production is not what keeps creators and artists up at night.

Creators and artists are more concerned about getting the type of video content that they’re already great at creating discovered by more viewers.

That’s the key to earning five or six figures per year on YouTube from advertisers, after all.

Yes, there are exceptions to this rule.

I’ve met a few artists who believe in “art for art’s sake.”

But, they tend to upload their creative content to Vimeo, not YouTube.

What Type of Content Are They Seeking?

So, what type of content do these target audiences seek?

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You might think that YouTube answered this question when it announced Shorts.

Viewers – especially Gen Z (ages 13-22) and Millennials (ages 23-38) viewers – are seeking “short, catchy videos,” “highly replayable short videos,” or “user-generated short videos.”

This is indeed true.

In July 2019, Google commissioned the Insight Strategy Group to ask 12,000 people, ages 13–64, in Australia, Brazil, Canada, Germany, India, Japan, South Korea, the United Kingdom, and the United States what they watched in the last 24 hours.

And they found that younger generations were more likely to seek out short-form content.

Things like webisodes, tutorials, and short video clips produced by professional and amateur creators.

But, creators could upload 15-second videos to YouTube long before Shorts was launched.

In fact, the first user-generated short video, My Snowboarding Skillz, was uploaded on April 23, 2005, and currently has 1.2 million views and 32,300 engagements.

[embedded content]

But, short videos have been bit players in the platform’s success story – at least until now.

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So, will YouTube Shorts enable or inspire creators and artists to produce the type of “catchy,” “highly replayable,” “user-generated” content that viewers will want to watch, and that advertisers will need to target with six-second bumper ads?

Well, YouTube doesn’t tell creators and artists what type of content to create.

But, in May 2020, the platform announced YouTube Select – a “reimagination and unification” of Google Preferred and prime packs.

This is to help advertisers “reach their target audiences where they are watching, and find the right content for their brand.”

YouTube Select currently offers a diverse mix of 10 content packages called lineups.

Each is tailored to globally and locally relevant needs.

It includes videos from these categories:

Entertainment & Pop Culture (e.g., MrBeast).
Gaming (e.g., Markiplier).
Food & Recipes (e.g., Gordon Ramsay).
Science & Education (e.g., Physics Girl).
Technology (e.g., Marques Brownlee).
Music (e.g., Dua Lipa).
Sports (e.g., MLB).
Comedy (e.g., Lilly Singh).
Beauty, Fashion & Lifestyle (e.g., James Charles).
Spanish Language (e.g., Los Angeles Azules).

Now, some of these content packages – especially the Spanish Language lineup – will be modified when YouTube Select is rolled out in India.

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But, it’s worth taking a long look at some of the YouTube Shorts that creators and artists in India have started to create to see if this is the type of content that viewers will seek.

And, of course, advertisers will want to reach somewhere down the road.

Entertainment

First, Bollywood की थाली में छेद || Jaya Bachchan || Kangana Ranaut || Ravi Kishan was uploaded September 16, 2020, by RJ Shonali.

It had 494,000 views and 7,000 engagements as of September 27, 2020.

This video in the entertainment category is 50 seconds long, so it isn’t one of the short Shorts,

[embedded content]

Gaming

Check out this 14-second long video in the gaming category, Foot Ball Juggling Skills Luqueta | Shorts | India Official FreeFire.

Uploaded by Free Fire India Official on September 23, 2020, this video had 444,000 views and 40,600 engagements on September 27, 2020.

[embedded content]

How-to & Style

Look at Maggi Puff Recipe | Quick and Easy Nasta Recipe.

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It’s a 59-second example of one of the long Shorts in the Howto & Style category.

Uploaded by Amma Food Bites on September 22, 2020, it had 334,000 views and 8,100 engagements on September 27, 2020.

[embedded content]

Science & Technology

View Tiktok Tech Video Arish Khan Star | ak technical point | tiktok viral 2020.

This 53-second long video in the Science & Technology category was uploaded by Million Dreams on September 13, 2020, and had 328,000 views and 18,100 engagements on September 27, 2020.

[embedded content]

Music

Now look at and listen to Dil Deewana Na Jaane Ft. Shraddha Arya & Manit Joura.

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This 31-second long video in the music category was uploaded by Param on September 15, 2020, and had 240,000 views and 8,700 engagements on September 27, 2020.

[embedded content]

People & Blogs

Here is YouTube India 🇮🇳 Launches Shorts 🥳 | Vanitha Vijaykumar.

This 14-second long video in the People & Blogs category was uploaded by Vanitha Vijaykumar on September 17, 2020.

It had 163,000 views and 2,300 engagements on September 27, 2020.

[embedded content]

Education

Moving on, check out Har Subhe Khud Ko Ye Bolo | Listen to this everyday | Morning Motivation.

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Uploaded by Him-eesh Madaan on September 19, 2020, this 24-second long video in the education category had 71,800 views and 8,500 engagements on September 27, 2020.

[embedded content]

Pets & Animals

Finally, here’s Tik Tok Funny videos | Tik Tok ki kuch yaade jo aaj bhi dekhu to hasa deti hai.

This 49-second long video in the Pets & Animals category was uploaded by Sarpmitra Akash Jadhav on September 13, 2020, and had 35,800 views and 3,200 engagements on September 27, 2020.

[embedded content]

Now, it really is too early to tell.

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But, it appears that creators and artists are uploading roughly three times more of the longer, 60-second versions of YouTube Shorts than the shorter, 15-second versions.

Although, in the first two weeks, both versions have gotten an average of 16,640 views and 766 engagements.

This is less than the 32,703 views and 1,230 engagements that the average video of any length got in India during that period of time.

So, maybe the shortness of the form is less important than the catchiness of the content that viewers love to watch.

Why Do Viewers Love This Type of Content?

So, why do viewers in India love the type of content that they watch?

Well, that survey by the Insight Strategy Group that I mentioned earlier not only asked what they watched in the last 24 hours.

It also asked why they watched what they watched.

And the 12 most important reasons were:

Helps me relax and unwind.
Teaches me something new.
Allows me to dig deeper into my interests.
Makes me laugh.
Relates to my passions.
Is inspiring.
Makes me forget about the world around me.
Keeps me in-the-know.
Addresses social issues important to me.
Has high production quality.
Helps me be efficient.
Is on a network or platform I like.

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So, viewers are putting more value on content that relates to their personal interests and passions than they do on the platform that it appears on.

In fact, the ability to help people dig into their interests was twice as important as being on a preferred network or platform.

And the survey found the same trend toward personal relevance in all nine countries – including India.

Where & When Will Viewers Find Short, Catchy Videos?

With so much content to choose from, viewers don’t need to restrict themselves to specific networks or platforms.

So, the “form” may be less important to these younger viewers – and the advertisers that want to reach them – than the “content” that they want to watch.

In other words, content is still king – whether its form is long, medium, or short.

But, since 2012 when YouTube started to surface videos that drive “watch time”, short-form content has been less likely to be discovered in YouTube search and suggested videos.

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But, if the new Shorts shelf makes it easier to discover short, vertical videos then maybe content of different durations will start competing on a more level playing field for the first time in eight years.

It’s also worth noting that YouTube decided to introduce the YouTube Shorts beta in India.

A place where the Ministry of Electronics and Information Technology had banned TikTok and dozens of other Chinese apps on June 29, 2020.

It’s also worth noting that nearly 85% of India’s YouTube consumption is through mobile devices, according to Ajay Vidyasagar, APAC regional director at YouTube.

So, this makes India the perfect place to conduct a beta test of “a new video experience that lets you create short videos right from the YouTube mobile app!”

How long will the beta test last? And when should we expect to see YouTube Shorts rolled out in the United States?

I don’t know.

It will probably be a few months before creators and artists outside of India need to focus on this significant new development.

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Especially since you need a new camera for YouTube Shorts, and a handful of editing tools that will be rolling out over the course of the next few weeks.

But based on an early look at short, catchy videos like those above, I’d expect YouTube Shorts to roll out globally sooner rather than later.

And, since you don’t need to use the Shorts camera to create content that is up to 60 seconds, more might start to appear on a new Shorts shelf on the YouTube homepage.

I wouldn’t be shocked to see those roll out before the 15-second videos on the new shelf.

How Should You Measure Success?

I was limited to using views and engagements (comments, shares, and likes) to measure the early success of YouTube Shorts.

But creators are going to want to monitor the performance of their channel and videos with some new metrics and reports in YouTube Analytics.

So, expect to see those in India before they roll out globally.

Continue Reading Below

And advertisers and brands will want some new measurement solutions, as well.

For example, Brand Lift measures the impact of six-second bumper ads using metrics such as:

Ad recall.
Brand awareness.
Consideration.

They prefer these to traditional metrics such as:

Impressions.
Views.
Engagements.

And Influencer Lift measures the impact on consumer purchase intent, brand recall, and much more.

To add, FameBit’s Full-Service program is working well for both creators and brands in the U.S.

Continue Reading Below

Creators can earn 30 times more from full-service deals than from self-service deals.

Brands are also seeing strong results with full-service campaigns.

Unfortunately, YouTube closed the self-service version of FameBit.com on July 31, 2020.

So, only creators based in the U.S. with over 25,000 subscribers are eligible to sign-up for FameBit Full Service in YouTube Studio.

In other words, all three legs of the three-legged stool need to be strengthened before anyone can declare that YouTube Shorts is a success.

If one of the legs is too weak, then this three-legged stool will eventually fall over.

… just like Google+.

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Short Takes - A Debate or a Free For all? - Towns - Fetchyournews.com

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Written and Submitted by: George McClellan

To start off with, I couldn’t tell if I was watching a found copy of a lost Marx Brothers film or a cartoon rerun of Elmer Fudd chasing that wascally wabbit! With that, I’ll admit I’m totally for Donald Trump. I’ve witnessed the miracle of his take no prisoners leadership of Americas prosperity and economic growth; how he handles foreign policy to Americas favor, his restoration of our military and his savvy business approach to management of the dysfunctional corrupt government he inherited and the efforts of elements of that corrupt government to pull him down. That includes Joe Biden. The first debate was really on trivial matters already in the public domain. It was in fact, a waste of time.

Having said that, a couple of points also need to be made. First, I wondered why Trump even bothered to debate Joe Biden because Joe’s history of gaffs, misstatements, false innuendos political failures, self-enrichment and outright lies, as he so cunningly demonstrated in last nights debate, should have rendered any such debate mute and not worth sparing over. We all already know what the issues are and the position of both candidates on them. The best advice ever given to me was never to argue with an idiot because idiot will bring you down to his level and beat you to death with his experience. Didn’t happen last night though.

The Leftist media will give Joe high marks for standing up to and “trashing” Donald Trump, and claim that Trump was still lying. Well, that might have worked once but most folks today have caught on to the MSM and don’t believe ’em anymore. Besides, every possible issue that could be debated was spit out onto that stage last night.

The Left hates Donald Trump because he’s ruined their gig! Joe hotly claimed he was “the Democrat Party,” not Bernie Sanders or AOC, and even raised his voice to emphasize the point, He denied that he supported AOC and her Green New Deal, when he’s on record for doing exactly that. Leave it to good ol’ Joe to bring mediocrity to a new low level of mendacity.

What did surprise me was that Joe even consented to debate but on issues only important to the Left! Nobody cares about global warming or the US rejoining the Paris Climate Accords because everybody now knows that the Paris Accords were nothing more that a New World Order scam to fleece Western countries, especially the US, out of trillions of dollars to support, you guessed it, the new world order.

Speaking of global warming, Trump was correct when he said the US is the cleanest country in the world for low carbon emissions, pointing out China, India and other countries were major contributors of green house gas emissions. I was disappointed that Trump did not include the four hundred, more or less, active volcanos around the world spewing their toxic poisons into the atmosphere every minute, and dismissing outright the whole concept of human accountability as unscientific nonsense.

Of course the timing of Trumps latest Supreme Court pick took some fire but that didn’t last long because, as Trump said, he was President and, to quote a recent past President, Barak Obama: “Elections count. I won, you lost.” Biden’s response was that the American People should have a voice in a SCOTUS nomination. Well, they did, in 2016! End of story.

I was especially amused when Joe tried to capture Trumps economic miracle as his own by claiming the Obama-Biden administration left a thriving economy for Donald Trump when we all know the Obama-Biden economy was moribund with slow to nearly non-existent growth, high black and Latino unemployment and lost jobs going abroad.

Other issues of importance to the Left were Trumps Tax returns. He’s under audit all the time and pay’s taxes in the millions. For me, I’m not worried about a billionaire becoming President, I worry about how a mere politician enters Congress and becomes a millionaire. Nobody asked Joe if the paid his taxes on his Ukraine investment or on Hunter Biden’s billions from China. Joe got right defensive over Trump bringing up the matter of his corrupt kid, but, it had to be asked.

Trump also started the revitalization of the military including cancelling out Obama’s scheme to re-educate white Soldiers, Sailors, Marines and Airman about the unhealthy effect of their racism because of their white privilege. OMG!

In short, Joe Biden rarely answered a direct question but framed his answers in the tedious talking points we hear daily. Remarkably Joe would not utter the words Law and Order. If he did, AOC would cast a spell on him causing his tongue to shrivel up and fall out.

Well, it was a good show I suppose. The suave Mr. Chris Wallace of Fox News, managed to maintain some control but not decorum. Trump isn’t a decorum man. Hit him and he hits back! Lie about him and he’ll correct the offender then and there. It was a Marx Brothers or the Three Stooges show, but it was entertaining. Take your pick!

Remember, freedom is the goal, the Constitution is the way. Now, go get ’em! (29Sep20)

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Santana: Out of Work, Out of Time in Orange County - Voice of OC

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By Norberto Santana Jr. | 3 hours ago

Norberto Santana, Jr.

A pioneering leader in the nation’s rising nonprofit news movement and an award-winning journalist. Santana has established Voice of OC as Orange County’s civic news leader, uncovered the truths across Southern California governments for more than two decades and reported on Congress and Latin America.

Subscribe now to receive emails letting you know about his latest work.

Reyna Gonzalez is out of work and waiting on California’s Democratic Governor Gavin Newsom for help.

She’s also waiting on Orange County Republican Supervisors Chairwoman Michelle Steel for a hand up.

Yet so far, the wait is proving to be a long one.

Reyna, who lives in a house in Santa Ana minutes from John Wayne Airport, where she worked as a cook, is one of nearly 50,000 local food service and hospitality workers who have been laid off, according to state figures.

In all, there’s nearly 200,000 people out of work across Orange County.

More just got added to that after Disney announced Tuesday that it’s laying off 28,000 workers across its parks.

Overall, there’s about a 12 percent downturn in jobs from last year, about the same amount of local unemployment during the Great Recession of 2008.

Except, this contraction landed all at once.

And for people like Reyna, it’s landed right on them.

Reyna, 55, said she’s hoping that Gov. Newsom today might sign legislation that would guarantee her job back as a cook at the Anaheim Ducks restaurant at John Wayne Airport once things turn around.

It’s a job she’s cherished for nearly a decade.

But she’s running out of time and options.

Union officials across the state, like UNITE HERE Local 11, argue that workers like Reyna deserve some certainty – especially when companies are getting a host of federal, state and local aid.

California’s Chamber of Commerce has argued the bill is a job killer because it imposes complex mandates on businesses.

Today, Newsom has to make up his mind on whether to sign or veto AB 3216.

Newsom is also under criticism that his Unemployment Department can’t get checks out fast enough.

Reyna isn’t happy about having to file for unemployment at all.

She prefers to work.

“It’s hard. Very hard. I had my security, working 30 years without stopping. This is the first time I ever applied for unemployment. I’ve never lived off of government … always off my own hard work.”

“I love my job,” she said.

In May, her employer ended her health insurance.

Since then, she’s had to spend $300 a month on trips to Tijuana, where she buys her diabetes medication that used to be covered through her health insurance that was provided by her job.

”It’s hard,” she said.

Growing up on a ranch in her native Michoacán, Mexico among a half dozen brothers, Reyna – now a mom to three boys of her own and a grandmother to five – said she learned to not be afraid of hard work.

She has been working at the airport for 20 years, often leaving her home at 4:30 a.m. to open the restaurant where she starts preparing for the breakfast shift.

“I know for a lot of people, $15 or so an hour isn’t much. But to me it was a lot.”

“I pay my house, my car, my auto insurance,” Reyna said.

Without her paycheck, she feels like her independence has been compromised.

“I’ve had to hit the food banks, rented out the living room,” Reyna said, adding that her unemployment benefits haven’t been enough.

Her family has banded together to meet the challenge.

But Reyna admits, “I’m desperate.”

“It’s not just me. It’s 300 other workers as well,” she said.

“What about us?

“Hopefully, the governor will help us,” she said.

If not, she’ll have to start looking for something else soon.

That’s where Michelle Steel and her colleagues on the Orange County Board of Supervisors could be helpful.

But they’re not.

Week after week, Orange County supervisors have watched a huge human drama play out in Anaheim and Santa Ana affecting thousands of families and have rarely asked any questions in public about the human toll, much less come up with any kind of grand plan to help alleviate the impacts of the coronavirus on neighborhoods.

They’ve handed out direct aid – $75 million – to small businesses.

Restaurant owners also got $1,000 to follow state health rules.

But nothing special for workers.

During this past week’s public coronavirus update on Tuesday, it was pure crickets from supervisors as OC Health Officer Dr. Clayton Chau told them a spike in infections followed a reopening bid after Labor Day.

They didn’t dive into what happened publicly, but it’s clear the spike now will prevent more openings across Orange County.

I think those infected were likely workers even though Chau told me that the county had no real conclusions about why the Labor Day spike occurred or who it impacted.

Yet beyond the obvious health concerns about infections, county supervisors should be asking a host of questions about our fraying safety net.

They don’t.

How are the food banks operating? How are they being adequately financed? Do they have what they need to keep masses from going hungry?

How is the county’s food stamps distribution going?

Social Services Agency Director Debra Baetz has repeatedly told supervisors food stamp demand hit almost immediately when the pandemic first kicked off in March.

What’s happening in the Latino neighborhoods most impacted by the virus in Anaheim and Santa Ana?

What are our contact tracing efforts telling us about the spread of virus infections in these working class neighborhoods?

Are there any special temporary job programs that the county government could be funding in these times?

Indeed, it’s been quite the opposite.

The pattern from the supervisors’ dais seems to be a push to reopen alongside an effort to keep infections secret and enforcement light.

In recent weeks, it’s also been noticeable that the County of Orange coronavirus public updates have gotten lighter, shorter.

Press conferences have gone into the basement of sorts, no longer broadcast on Facebook, but only held on private calls with reporters.

Meanwhile, sporadic reports of infections at schools, workplaces and restaurants continue.

And people like Reyna keep waiting.

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Drew Brees Is Next 'Short' Quarterback for Lions to Take Down - Sports Illustrated

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One short quarterback down -- the Arizona Cardinals' Kyler Murray -- and another one to go this week when the Lions square off with the New Orleans Saints' future Hall of Fame passer Drew Brees.

Before the days of Brees throwing for 4,000-plus yards a season and setting NFL records, short quarterbacks -- quarterbacks standing in at 6-feet tall or shorter -- weren't typically allowed entry into the "exclusive club" of NFL passers.

But, Brees, usually said to be a 6-foot-tall man, has opened up that door for other quarterbacks deemed to be short in stature based on NFL standards, such as Murray, believed to be 5-foot-10, and the Seattle Seahawks' Super Bowl-winning passer Russell Wilson, believed to be 5-foot-11.

Brees, a fellow Super Bowl-winning QB, can't escape from the pocket and make big plays on the ground like either Murray or Wilson.

But, he still spells trouble for the Lions due to the accuracy with which he throws -- an attribute that separates him from Murray and nearly every other passer in the league.

Detroit defensive coordinator Cory Undlin spoke via a video conference Tuesday about Brees' game and why he doesn't believe Brees will be as bothered as Murray -- who threw three picks this past Sunday -- by the Lions' length on the defensive line.

"Generally, if you got guys that are shorter in the pocket and you've got a big offensive line and a tall defensive front, then, you're going to remind your players to get their hands up in situations," Undlin said. "But, I don't know what the numbers are totally on his tipped balls, talking about Drew this week. This guy's played a lot of football, and we're going to have to be at our best. If we happen to get our hands up and knock one down, that'll be a bonus. We've got to do a good job this week (in) all three levels. This is a team game on defense, with the front, getting pressure on him and then being able to hold up in coverage."

This season, the 41-year-old has thrown for six touchdowns and has completed 70.2 percent of his passes through New Orleans' first three games.

"You guys already know, this guy (Brees) does not hold onto the ball, makes it very, very challenging. So, you've got to pick your spots, if you want to pressure the guy," Undlin added. "And then, hopefully, you can hold up and make him hold it for a little bit. This guy is at the top of the list here. We've got our hands full. He's not going to let you depict the game. He's going to depict it for you."

Jeff Okudah 'trending in right direction'

Okudah, Detroit's 2020 first-round pick, had a very rough NFL debut in Week 2 against the Green Bay Packers.

He allowed seven catches on 10 balls thrown his way for 121 yards, to go along with zero pass deflections.

For his performance, he earned a subpar coverage grade of 27.2 and an overall grade of just 28.6 via Pro Football Focus.

He rebounded with a decent performance in Week 3 against the Cardinals.

Sure, he was still beat on occassion by DeAndre Hopkins and other Arizona receivers in man coverage.

However, he also managed to record his first career NFL interception, and finished the contest with six total tackles, including two tackles for loss, and one pass defensed.

Undlin believes it's a sign of Okudah "trending in the right direction."

"I think he's trending in the right direction, just like everybody is on this defense right now," Undlin said. "With every rep he gets -- I think I've said this before -- I'm a strong believer in this, especially for rookies, there's no substitute for experience. The more you play, the more it slows down for you. When you're a rookie, it's your first time a lot. Until you've played another divisional game, it's all new for those guys. So, for him running out there this week, it was just another new experience for him. He had done it one time. Now, he's got another game under his belt. And there were some good things in there. Obviously, excited for the interception, for the whole team. Definitely helped us there on that drive as they were moving. Great play by him. Love to see him step in there and help the team."

As Undlin expressed, the former Ohio State Buckeyes defensive back is far from a finished product, however.

"I like where he's going. But, is he there yet? No, not even close. I would tell him the same thing," Undlin commented. "So, a lot of work to still be done. But, if he's trending in the right direction, I would say yes."

Get the latest Detroit Lions news by joining our community. Click "Follow" at the top right of our SI All Lions page. Mobile users click the notification bell. Be sure to follow us on Twitter @DetroitPodcast.

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YouTube Shorts: An Introductory Guide - Search Engine Journal

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If you’ve read Matt Southern’s news story, YouTube Shorts – Google’s Answer to TikTok?, then you already know that:

“Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.“

More than 2 billion logged-in users visit YouTube each month.

You could be asking yourself, “Is this a significant new development that I should focus on sooner rather than later?”

Now the early beta of YouTube Shorts is being tested in India.

So, you could be thinking, “Is this just a bright shiny object that I can safely ignore until it’s rolled out in the United States?”

Let me share the methodology that I use to evaluate something new – whether it’s TikTok, Instagram Reels, or YouTube Shorts.

It’s a methodology that was popularized by Rudyard Kipling’s poem, which was published way back in 1902 in “Just So Stories,” which goes:

“I KEEP six honest serving-men

(They taught me all I knew);

Their names are What and Why and When

And How and Where and Who.”

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I know that Kipling isn’t an expert on short-form video content.

And marketers can use them, too, to put together an early examination of some of the short catchy videos created with YouTube Shorts.

Who Are the Target Audiences?

This is the first question we need to ask is about YouTube Shorts.

Now, you might mistakenly think that YouTube answered this question when it announced its new camera and handful of editing tools.

The target audiences for Shorts are “creators and artists.”

Ummm, OK.

But, but virtually all of the creators and the vast majority of the artists I know are focused on getting more viewers for their videos and subscribers for their channel.

The goal is to earn more as part of the YouTube Partner program, or as an influencer who creates sponsored content for brands.

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This means there are actually three target audiences for YouTube Shorts:

Creators and artists.
Viewers and subscribers.
Advertisers and brands.

And I suspect that the other feature that creators and artists in India will want to test is the section on the YouTube homepage that will highlight videos created from the Shorts camera.

Those, and any vertical video that’s up to 60 seconds long which uses the hashtag #Shorts in the title or description.

Why do these features seem more important than the new editing tools that can do things like string multiple video clips together, use speed controls and timers, and add music to your video clips?

Because these bells and whistles are only useful in video production – and video production is not what keeps creators and artists up at night.

Creators and artists are more concerned about getting the type of video content that they’re already great at creating discovered by more viewers.

That’s the key to earning five or six figures per year on YouTube from advertisers, after all.

Yes, there are exceptions to this rule.

I’ve met a few artists who believe in “art for art’s sake.”

But, they tend to upload their creative content to Vimeo, not YouTube.

What Type of Content Are They Seeking?

So, what type of content do these target audiences seek?

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You might think that YouTube answered this question when it announced Shorts.

Viewers – especially Gen Z (ages 13-22) and Millennials (ages 23-38) viewers – are seeking “short, catchy videos,” “highly replayable short videos,” or “user-generated short videos.”

This is indeed true.

And they found that younger generations were more likely to seek out short-form content.

Things like webisodes, tutorials, and short video clips produced by professional and amateur creators.

But, creators could upload 15-second videos to YouTube long before Shorts was launched.

In fact, the first user-generated short video, My Snowboarding Skillz, was uploaded on April 23, 2005, and currently has 1.2 million views and 32,300 engagements.

[embedded content]

But, short videos have been bit players in the platform’s success story – at least until now.

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Well, YouTube doesn’t tell creators and artists what type of content to create.

But, in May 2020, the platform announced YouTube Select – a “reimagination and unification” of Google Preferred and prime packs.

This is to help advertisers “reach their target audiences where they are watching, and find the right content for their brand.”

YouTube Select currently offers a diverse mix of 10 content packages called lineups.

Each is tailored to globally and locally relevant needs.

It includes videos from these categories:

Entertainment & Pop Culture (e.g., MrBeast).
Gaming (e.g., Markiplier).
Food & Recipes (e.g., Gordon Ramsay).
Science & Education (e.g., Physics Girl).
Technology (e.g., Marques Brownlee).
Music (e.g., Dua Lipa).
Sports (e.g., MLB).
Comedy (e.g., Lilly Singh).
Beauty, Fashion & Lifestyle (e.g., James Charles).
Spanish Language (e.g., Los Angeles Azules).

Now, some of these content packages – especially the Spanish Language lineup – will be modified when YouTube Select is rolled out in India.

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But, it’s worth taking a long look at some of the YouTube Shorts that creators and artists in India have started to create to see if this is the type of content that viewers will seek.

And, of course, advertisers will want to reach somewhere down the road.

Entertainment

First, Bollywood की थाली में छेद || Jaya Bachchan || Kangana Ranaut || Ravi Kishan was uploaded September 16, 2020, by RJ Shonali.

It had 494,000 views and 7,000 engagements as of September 27, 2020.

This video in the entertainment category is 50 seconds long, so it isn’t one of the short Shorts,

[embedded content]

Gaming

Check out this 14-second long video in the gaming category, Foot Ball Juggling Skills Luqueta | Shorts | India Official FreeFire.

Uploaded by Free Fire India Official on September 23, 2020, this video had 444,000 views and 40,600 engagements on September 27, 2020.

[embedded content]

How-to & Style

Look at Maggi Puff Recipe | Quick and Easy Nasta Recipe.

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It’s a 59-second example of one of the long Shorts in the Howto & Style category.

Uploaded by Amma Food Bites on September 22, 2020, it had 334,000 views and 8,100 engagements on September 27, 2020.

[embedded content]

Science & Technology

View Tiktok Tech Video Arish Khan Star | ak technical point | tiktok viral 2020.

This 53-second long video in the Science & Technology category was uploaded by Million Dreams on September 13, 2020, and had 328,000 views and 18,100 engagements on September 27, 2020.

[embedded content]

Music

Now look at and listen to Dil Deewana Na Jaane Ft. Shraddha Arya & Manit Joura.

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This 31-second long video in the music category was uploaded by Param on September 15, 2020, and had 240,000 views and 8,700 engagements on September 27, 2020.

[embedded content]

People & Blogs

Here is YouTube India 🇮🇳 Launches Shorts 🥳 | Vanitha Vijaykumar.

This 14-second long video in the People & Blogs category was uploaded by Vanitha Vijaykumar on September 17, 2020.

It had 163,000 views and 2,300 engagements on September 27, 2020.

[embedded content]

Education

Moving on, check out Har Subhe Khud Ko Ye Bolo | Listen to this everyday | Morning Motivation.

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Uploaded by Him-eesh Madaan on September 19, 2020, this 24-second long video in the education category had 71,800 views and 8,500 engagements on September 27, 2020.

[embedded content]

Pets & Animals

Finally, here’s Tik Tok Funny videos | Tik Tok ki kuch yaade jo aaj bhi dekhu to hasa deti hai.

This 49-second long video in the Pets & Animals category was uploaded by Sarpmitra Akash Jadhav on September 13, 2020, and had 35,800 views and 3,200 engagements on September 27, 2020.

[embedded content]

Now, it really is too early to tell.

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But, it appears that creators and artists are uploading roughly three times more of the longer, 60-second versions of YouTube Shorts than the shorter, 15-second versions.

Although, in the first two weeks, both versions have gotten an average of 16,640 views and 766 engagements.

This is less than the 32,703 views and 1,230 engagements that the average video of any length got in India during that period of time.

So, maybe the shortness of the form is less important than the catchiness of the content that viewers love to watch.

Why Do Viewers Love This Type of Content?

So, why do viewers in India love the type of content that they watch?

Well, that survey by the Insight Strategy Group that I mentioned earlier not only asked what they watched in the last 24 hours.

It also asked why they watched what they watched.

And the 12 most important reasons were:

Helps me relax and unwind.
Teaches me something new.
Allows me to dig deeper into my interests.
Makes me laugh.
Relates to my passions.
Is inspiring.
Makes me forget about the world around me.
Keeps me in-the-know.
Addresses social issues important to me.
Has high production quality.
Helps me be efficient.
Is on a network or platform I like.

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So, viewers are putting more value on content that relates to their personal interests and passions than they do on the platform that it appears on.

In fact, the ability to help people dig into their interests was twice as important as being on a preferred network or platform.

And the survey found the same trend toward personal relevance in all nine countries – including India.

Where & When Will Viewers Find Short, Catchy Videos?

With so much content to choose from, viewers don’t need to restrict themselves to specific networks or platforms.

So, the “form” may be less important to these younger viewers – and the advertisers that want to reach them – than the “content” that they want to watch.

In other words, content is still king – whether its form is long, medium, or short.

But, since 2012 when YouTube started to surface videos that drive “watch time”, short-form content has been less likely to be discovered in YouTube search and suggested videos.

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It’s also worth noting that YouTube decided to introduce the YouTube Shorts beta in India.

A place where the Ministry of Electronics and Information Technology had banned TikTok and dozens of other Chinese apps on June 29, 2020.

It’s also worth noting that nearly 85% of India’s YouTube consumption is through mobile devices, according to Ajay Vidyasagar, APAC regional director at YouTube.

So, this makes India the perfect place to conduct a beta test of “a new video experience that lets you create short videos right from the YouTube mobile app!”

How long will the beta test last? And when should we expect to see YouTube Shorts rolled out in the United States?

I don’t know.

It will probably be a few months before creators and artists outside of India need to focus on this significant new development.

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Especially since you need a new camera for YouTube Shorts, and a handful of editing tools that will be rolling out over the course of the next few weeks.

But based on an early look at short, catchy videos like those above, I’d expect YouTube Shorts to roll out globally sooner rather than later.

And, since you don’t need to use the Shorts camera to create content that is up to 60 seconds, more might start to appear on a new Shorts shelf on the YouTube homepage.

I wouldn’t be shocked to see those roll out before the 15-second videos on the new shelf.

How Should You Measure Success?

I was limited to using views and engagements (comments, shares, and likes) to measure the early success of YouTube Shorts.

But creators are going to want to monitor the performance of their channel and videos with some new metrics and reports in YouTube Analytics.

So, expect to see those in India before they roll out globally.

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And advertisers and brands will want some new measurement solutions, as well.

For example, Brand Lift measures the impact of six-second bumper ads using metrics such as:

Ad recall.
Brand awareness.
Consideration.

They prefer these to traditional metrics such as:

Impressions.
Views.
Engagements.

And Influencer Lift measures the impact on consumer purchase intent, brand recall, and much more.

To add, FameBit’s Full-Service program is working well for both creators and brands in the U.S.

Continue Reading Below

Creators can earn 30 times more from full-service deals than from self-service deals.

Brands are also seeing strong results with full-service campaigns.

Unfortunately, YouTube closed the self-service version of FameBit.com on July 31, 2020.

So, only creators based in the U.S. with over 25,000 subscribers are eligible to sign-up for FameBit Full Service in YouTube Studio.

In other words, all three legs of the three-legged stool need to be strengthened before anyone can declare that YouTube Shorts is a success.

If one of the legs is too weak, then this three-legged stool will eventually fall over.

… just like Google+.

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With Cross Talk, Lies and Mockery, Trump Tramples Decorum in Debate With Biden - The New York Times

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WASHINGTON — The first presidential debate between President Trump and Joseph R. Biden Jr. unraveled into an ugly melee Tuesday, as Mr. Trump hectored and interrupted Mr. Biden nearly every time he spoke and the former vice president denounced the president as a “clown” and told him to “shut up.”

In a chaotic, 90-minute back-and-forth, the two major party nominees expressed a level of acrid contempt for each other unheard-of in modern American politics.

Mr. Trump, trailing in the polls and urgently hoping to revive his campaign, was plainly attempting to be the aggressor. But he interjected so insistently that Mr. Biden could scarcely answer the questions posed to him, forcing the moderator, Chris Wallace of Fox News, to repeatedly urge the president to let his opponent speak.

“Will you shut up, man?” Mr. Biden demanded of Mr. Trump at one point in obvious exasperation. “This is so unpresidential.”

Yet Mr. Biden also lobbed a series of bitingly personal attacks of his own.

“You’re the worst president America has ever had,” he said to Mr. Trump.

“In 47 months I’ve done more than you have in 47 years,” Mr. Trump shot back, referring to his rival’s career in Washington.

The president’s bulldozer-style tactics represented a significant risk for an incumbent who’s trailing Mr. Biden because voters, including some who supported him in 2016, are so fatigued by his near-daily attacks and outbursts. Yet the former vice president veered between trying to ignore Mr. Trump by speaking directly into the camera to the voters, and giving in to temptation by hurling insults at the president. Mr. Biden called Mr. Trump a liar and a racist.

Mr. Trump peppered his remarks with misleading claims and outright lies, predicting that a coronavirus vaccine was imminent when his own chief health advisers say otherwise, claiming that his rollback of fuel-efficiency standards would not increase pollution and insisting that a political adviser, Kellyanne Conway, had not described riots as useful to Mr. Trump’s campaign, even though she did so on television.

And even as he went on the offensive against Mr. Biden on matters of law and order, Mr. Trump declined to condemn white supremacy and right-wing extremist groups when prompted by Mr. Wallace and Mr. Biden. When Mr. Wallace asked him whether he would be willing to do so, Mr. Trump replied, “Sure,” and asked the two men to name a group they would like him to denounce.

But when Mr. Biden named the Proud Boys, a far-right group, Mr. Trump did not do so and even suggested they be at the ready.

“Proud Boys? Stand back and stand by,” the president said, before pivoting to say, “Somebody’s got to do something about antifa and the left.”

Mr. Trump also intensified his baseless claims of widespread electoral fraud from the debate stage. He again invoked the prospect of a “fraudulent election” and disregarded contrary evidence about mail-in voting offered by both Mr. Wallace and Mr. Biden. And Mr. Trump encouraged his voters to “go into the poll and watch very carefully” for any signs of misconduct — an encouragement that could cause disruption on Election Day.

Mr. Trump’s volcanic performance appeared to be the gambit of a president seeking to tarnish his opponent by any means available, unbounded by norms of accuracy and decorum and unguided by a calculated sense of how to sway the electorate or assuage voters’ reservations about his leadership.

In an election marked by sharply defined and stubbornly stable opinions about both candidates, the president’s conduct was the equivalent of pulling the pin on a hand grenade and hoping that the ensuing explosion would harm the other candidate more.

But Mr. Trump made no effort to address his most obvious political vulnerabilities, from his mismanagement of the pandemic to his refusal to condemn right-wing extremism, and it was not clear that he did anything over the course of the evening to appeal to voters who have disliked him, including those who reluctantly supported him four years ago.

Mr. Biden at times sought to ignore Mr. Trump by looking into the camera and speaking directly to the voters. — Credit...Ruth Fremson/The New York Times

The president did not take aim only at Mr. Biden; he also undercut his own advisers. After Mr. Biden criticized him for his handling of the coronavirus — “he’s a fool on this,” the former vice president said — Mr. Trump mocked his opponent for wearing “the biggest mask I’ve ever seen” and then belittled Dr. Anthony S. Fauci, the nation’s top infectious disease expert.

“He said very strongly ‘masks are not good,’ then he said he changed his mind,” Mr. Trump said of Dr. Fauci. The president later said his own F.B.I. director, Christopher Wray, was “wrong” after Mr. Biden noted that Mr. Wray had said the radical left group antifa is more of an idea than an organization.

The debate, at Case Western Reserve University in Cleveland, quickly descended into name-calling and hectoring in the first 15 minutes, derisive attacks that were extraordinary even by the standards of Mr. Trump’s unruly presidency.

When Mr. Biden attempted to discuss voters who had lost loved ones to the coronavirus, Mr. Trump interjected. “You would’ve lost far more people,” he declared.

The former vice president alternated between smiling and shaking his head in bemusement and firing off attacks of his own as Mr. Trump kept interrupting.

In an exceptionally charged moment, Mr. Trump spoke dismissively about Mr. Biden’s deceased son, Beau, who died from brain cancer in 2015, rejecting an opportunity to show a modicum of personal grace toward his political opponent. Mr. Biden alluded to Beau Biden’s military service as he rebuked the president for having reportedly referred to America’s fallen soldiers as “losers.”

Mr. Trump answered with a rhetoric roll of the eyes, and began attacking Mr. Biden’s other son: “I don’t know Beau; I know Hunter,” he said, proceeding to ridicule Hunter Biden for his business dealings and struggles with drug addiction.

Amid Mr. Trump’s onslaught, Mr. Biden repeatedly offered blanket denials that there was anything inappropriate in Hunter Biden’s overseas work, and said he was “proud of my son” for confronting addiction.

Credit...Ruth Fremson/The New York Times

One of the few phases of the debate that might have been taken by an open-minded viewer as an extended and articulate exchange of views came on the subject of the coronavirus pandemic. Mr. Trump voiced impatience with a range of public-health restrictions and Mr. Biden criticized the president for being dismissive of measures like mask wearing and social distancing.

“If we just wore masks between now — and social distanced — between now and January, we would probably save up to 100,000 lives,” said Mr. Biden, who also alluded to the disclosure in the journalist Bob Woodward’s recent book that the president had intentionally misled the American people last winter about the severity of the virus.

Mr. Trump, reiterating his demands that the country return to normal, called on Democratic governors to “open these states up” quickly.

But even on a matter as grave as the pandemic, Mr. Trump indulged freely in personal mockery. When Mr. Biden called him “totally irresponsible” for holding mass rallies without health protections in place, Mr. Trump responded by mocking Mr. Biden’s more constrained events, suggesting the former vice president would hold large events, too, “if you could get the crowds.” The president, at another point, falsely claimed Mr. Biden had finished at the bottom of his college class. “There’s nothing smart about you,” Mr. Trump said to his opponent.

Mr. Biden at times mocked Mr. Trump, recalling at one point the president’s suggestion that people inject disinfectant into their bodies to combat the virus, a gaffe that for a time ended Mr. Trump’s daily briefings. “That was said sarcastically,” Mr. Trump claimed, though his remarks appeared to be in earnest at the time.

For all his evident frustration with Mr. Trump for not abiding by the rules, Mr. Wallace made no attempt to correct the president as he unspooled a series of falsehoods. Mr. Trump, for example, insisted that Mr. Biden had once called criminals “superpredators.” But it was Hillary Clinton who said it, in 1996. And he did not correct Mr. Trump when he said Ms. Conway did not describe riots as helpful to Mr. Trump’s campaign.

In addition to lobbing false allegations, Mr. Trump also was unable, or unwilling, to discuss policy issues in a detailed manner. Pressed on whether he believed in climate change, the president said, “I think to an extent yes,” before quickly adding: “We’re planting a billion trees.”

Credit...Doug Mills/The New York Times

Overshadowed though it might have been, the policy content of the debate’s opening phase mirrored the stark contrasts already on display in the race. On the Supreme Court, the two men split over whether it was appropriate for Mr. Trump to name a new justice to the court in the final months of his term, with the president offering a defiant rationale for doing so: “We won the election,” he said, “and we have the right to do it.”

Perhaps more surprisingly, Mr. Trump dismissed Mr. Biden’s warning that Roe v. Wade, the Supreme Court decision guaranteeing women’s right to abortion access, was “on the ballot.”

The president projected disbelief, though the decision would plainly be vulnerable to being overturned by a conservative court. “There’s nothing happening there,” Mr. Trump insisted.

Mr. Trump had no defense for Mr. Biden’s warning that if the Supreme Court struck down the Affordable Care Act it could imperil women and people with pre-existing conditions, nor did he offer a substantive response to Mr. Wallace’s question prompting him to articulate a specific vision for health care policy.

The president argued that he had already done so, though he has not, and said that his success in repealing the Obama-era law’s individual mandate was a “big thing” on its own. Instead of finally filling in the blanks of his health care agenda, Mr. Trump sought to go on the attack against Mr. Biden, tying him to the “socialist” aspirations of the left wing of the Democratic Party.

Mr. Biden, who campaigned against socialized medicine in the Democratic primary, deflected the attack — “I am the Democratic Party right now,” he said — and sought to keep the focus on Mr. Trump’s lack of health care policies besides gutting the A.C.A.

“He doesn’t have a plan,” Mr. Biden said. “The fact is, this man doesn’t know what he’s talking about.”

For Mr. Trump, this first debate appeared to be his best chance to change the trajectory of a presidential race that has so far resisted all manner of Trumpian efforts to shake it up. The president has cycled through an array of attacks against his Democratic challenger in recent months, criticizing or outright smearing Mr. Biden’s governing record, personal ethics, economic policies, family finances, and mental and physical health — often relying on misinformation and falsehoods.

Over the last month, Republicans have made an especially concerted push to brand Mr. Biden as overly sympathetic to racial-justice protests that have turned unruly and insufficiently committed to maintaining public order.

Yet that argument has not budged the race an inch in Mr. Trump’s direction, or changed the minds of a majority of voters who take a negative view of his personal character and his leadership during the pandemic. From the outset of the race, Mr. Trump has prioritized his largely rural and conservative base ahead of all other constituencies, and he has done little to reach out to Americans who do not already support him.

Rather, in a year of tumult, there has been one constant: Mr. Biden has enjoyed a steady lead in the polls since he effectively claimed the nomination in April.

Propelled by women, voters of color and whites with college degrees, and faring better with Republican-leaning constituencies than Mrs. Clinton did in 2016, the former vice president is better positioned going into the final month of the election than any challenger since 1992.

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September 30, 2020 at 09:09PM
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With Cross Talk, Lies and Mockery, Trump Tramples Decorum in Debate With Biden - The New York Times
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Who Are the Target Audiences?

What Type of Content Are They Seeking?

Entertainment

Gaming

How-to & Style

Science & Technology

Music

People & Blogs

Education

Pets & Animals

Why Do Viewers Love This Type of Content?

Where & When Will Viewers Find Short, Catchy Videos?

How Should You Measure Success?

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